McLuhan theorizes that “new applications of electricity have taught people to reorganize their perceptions of the world in ways convenient to the protocols of cyberspace” (McLuhan, 1964, p. xi-xii ). By asserting that the medium of cyberspace, produced by electronic access through technology and media, is a priority by which we organize our knowledge, he demonstrates the extent to which contemporary media has on our lives. As Marshall McLuhan talks about media cultures during the 1960s society, his ideas relate to the 20th century environment however, as discussed above, recent academic works up to the present day refer to his ideas in explaining media contemporaries through his aphorisms which are able to characterize their impacts. His work verbalizes the influences of media in the restructuring of individuals and ultimately their society, yet his comprehensiveness of media effects outlines the transformed conditions of all types of technology, whether it works for all extensions of man or that helps a single aspect of the human being. faculty. For example, the “old medium” of cable television serves as an extension of an individual's sense of sight, allowing distant visibility for multiple views of worldly events, while the recently introduced 21st century tablet provides extensions to a multiplicity
tags