The sector chosen to analyze is the smartphone sector, in particular the hardware and software development sector. The organization will be Apple Inc. as today they are best known for their iPhone, where it has become a household name. Where the iPhone has gained so much ground that statistics estimate that approximately one in five people in the United States own an iPhone. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Defining Apple Inc. as an oligopoly is an easy task to accomplish given the amount of competitors which, in this case, is only about eight. These competitors are Apple, Samsung, Nokia, Sony Erricson, HTC, LG and Motorola, Blackberry. In particular Samsung would be their biggest competitor. Entry into this market is very low now that all these companies are at the top of their game. They all have royalties that are constantly compensated by each other. Samsung and Apple sue each other in different countries and get different results for each other's infringement. So any new entrant in the market must be tired of the different companies in this market. Their design must be flawless and not come close to intentionally duplicating or damaging any of these manufacturers' products already available. It would be very easy for any of these companies to eliminate new competition as they usually gang up on each other in an attempt to damage productivity. Since the consortium consisted mainly of Apple and Microsoft and some smaller companies, Rockstar performed mainly against Google and Samsung. So the competition is fierce and any company entering this market must bring a new generation of smart devices to the table. According to the best observation, Apple Inc. would be recognized as an oligopoly. The definition of that market structure is an industry with only a few companies capable of producing products for that type of industry. They look a lot like a monopoly, but actively compete against other large companies in the market. Probably recognizing Microsoft and Samsung as the other two companies that do well compared to Apple. Another example is when in 1997 Apple and Microsoft announced collusion with each other to support each other in product marketing. The joint venture lasted more than a decade where Microsoft held Apple's hand and saved it from total destruction. Microsoft needed to keep Apple afloat, probably because Microsoft was targeted in a large antitrust lawsuit as recently as the same year. This helped solidify Apple's staying power in the market and keep the US government away. Afterwards it's as usual, competition against each other. This time it is in the smartphone sector. In a perfectly competitive industry, there would be a large number of companies attempting to launch their own version of smartphones, at a low price and high profit rate. It is not known how the industry would react to this. Initially phones would be new and innovative. After a while, however, research and development would increase and sales would stabilize. One would say that the smartphone industry would be stagnant at best, producing only the bare minimum. Although it would be easier for a company to enter the market, in this case production would not be optimal. Trusting that your smartphone brand will remain supported for years to come. Therefore, even after the latest versions of the software and hardware are made available. There would be no real guarantee that this would happen. For onestrange twist, you might even consider Apple a monopolistic competition, but that's only on the computing side. The definition is an industry that contains many competing companies, each with a product that, for the most part, is the same with slight variations to their product. Of course, these are not identical products, so the cost varies based on different models, but they are all identical in that they sell computers that require the same components. Each different company puts their own software on that product, but the features are basically all available on each type of product. In a monopoly, this sector would suffer greatly, it would barely have competition and an open market. Which would leave them to become less innovative and competitive. Reducing production by increasing costs, having other companies on the market opens the way for innovation and constant restructuring of products. The possible marketing strategies would be first and foremost the differentiation strategy. Apple is already on this path and is starting to launch new products that people will buy because they love all their products. Like the new Apple Watch, the iPad is always a favorite. Then they have the iTunes Store and the app store that connects to the Apple Store. All of these products are marketed so widely, selling more than any other company has done in their location. The only addition would be to invest more money in research and development to continue to differentiate itself from competitors. Next on the list is the goal of differentiation, i.e. the company must continue to gain traction. They had a unique ability to keep up with customer demand. At the same time, we launch a product that for the most part has not disappointed consumers. They were the first in their field to launch the products they offer now. It seems there is no stopping what they have become. The brand itself is so different from others; you can spot Apple technology from a mile away. From the elegant design to the Apple logo on the back or front of almost all of their products, it's hard to escape the charm of Apple. So what exactly does Apple mean for their product? First of all, the touch screen. If it's Apple, there's a big chance it comes with an easy-to-use touch screen. The second less noticed, but probably more important feature is the operating system installed on smart devices. The ease of use and access, minimal loading times, and almost no viruses or product failures are what keep customers coming back. About twenty years ago there had never been as much trust in any company as you see for Apple today. Customers would go out and buy one product from Sony, then go out and buy another product from Sharp and think nothing of it. All this, combined with an almost pristine (until recently) reputation, keeps customers coming back and will likely keep them coming back for years. In all fairness, Apple employs almost every aspect of competitive strategies in one way or another. another. Cost leadership could also explain how they purchase products from one country that is in economic crisis and go to another country that is ready and willing to manufacture their product for pennies on the dollar. Their need to keep the cost of products low is something they have to do, as their products are in such high demand that they sell out faster than they can produce them. There's no praise for how they did all this, but it makes sense that they would. Almost forced by consumers to find a way to launch a product as cheaply as possible. Hence, they can maximize profits and keep overheads low. Please note: this is just an example. Get one now.