We believe Google is on the right path, as outlined in Waymo's vision above. Google spun off its self-driving car program into a new company called Waymo in 2016, and in 2017 shifted its strategy from building everything in-house to focusing on what it's good at, self-driving technologies. To do this, Google should and has partnered with major automakers including Nissan and Renault. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Our first recommendation to Google is to use an aggressive strategy and continue investing in Waymo. Both the potential market growth and Google's strengths allow for an aggressive strategy, and the BCG (Boston Consulting Group) growth share matrix suggests that Waymo is a “star” and should be invested more. While it still takes time for Waymo to start generating profits due to both the technology and legal environment for self-driving cars, but it will. Our second recommendation is to cover the market through strategic cooperation. In addition to Waymo one and Waymo via, a driverless ride-sharing service now available in the East Valley of Phoenix, Arizona, introduced in 2017, and a driverless ride-hailing service just launched in early 2020, we recommend the next step: work with routine service providers who rely heavily on vehicles such as waste collection service providers and postal and shipping service providers. We also suggest initially focusing on building fully autonomous high-end luxury cars due to high production costs (estimated $250,000 more than a traditional car) and low market acceptance. Why self-driving cars? The current market stands at approximately $54.23 billion in 2019, about a quarter of the size of the global commercial vehicle market in 2017, and is expected to increase nearly 10-fold to $556.67 billion by 2026. Almost all large automakers and technology companies see the potential and compete continuously. the first commercial driverless car. Google did it in 2015! Its success is directly linked to its ability to leverage its strengths: talented employees, patented proprietary products, strong brand image, innovative technology especially in the areas of artificial intelligence and 3D mapping, and expertise in storage and processing of big data from a huge user base. With this, Google will continue to take the lead in the self-driving car industry. However, Google must work closely with the government to earn trust and pave the way for Waymo vehicles. According to ncsl.org, as of 2017, 37 states have adopted 91 laws related to self-driving cars on different topics such as definition, testing, privacy and inspection requirements. Putting more Waymo vehicles on the road is critical for Waymo to start making money. Competitors such as Ford and Volkswagen, BMW and Daimler expand their alliance in the development of self-driving cars, as the self-driving car business is extremely expensive. Tesla prefers to work alone and has a different approach to autonomous cars. It has already put more than 300,000 semi-autonomous cars on the road and has collected real-world driving data. While Waymo deals with fully autonomous cars and relies heavily on simulation. Waymo should continue to form alliances with other players, as it did with Jaguar Land Rover GM, to get more cars on the road soon..