IndexOrganization Capabilities and Employee CompetenciesSWOT AnalysisWeaknesses OpportunitiesThreatsAction PlanAssessment MatrixConclusionHuman resource management plays a significant role in the organization. Manages the company's most valuable resource; the employees. Employee productivity determines the profitability of the company. Human resource management then examines employee concerns by linking them to the company's overall performance. The human resources management process is put into practice in organizations through the planning, organisation, development, coordination and control of a set of techniques that are capable of promoting efficient and effective performance by all those who operate in the organization (Dessler, 1984). Its performance, however, is affected by challenges. This study will examine how human resources personnel perform business functions while addressing these challenges. The purpose of this study is to investigate the human resource practices used in a company. The studio uses human resources management from Reyes Fitness Center. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayOrganization Capabilities and Employee SkillsReyes Fitness Company is a mid-sized fitness center launched in May 1999. The center offers a full range of workout equipment, exercise classes, personal trainers, an indoor pool open, on-site daycare and even a small restaurant. The organization's market niche involves the construction of fitness centers. From 1999 to 2007 the company opened 28 fitness centers. Its revenue base has since grown despite competition from competitors. The target market niche is due to the strong emphasis placed on health and recreation in the United States. The Reyes Fitness Center organizational chart is shown in Figure 1 and Figure 2 in the appendix. The fitness center hires professionals and support staff in response to the company's needs. Some focus on personal training and employ a large number of certified professional instructors who work with members during club hours (typically 5 to 6 a.m. to 10 p.m.). Other bodybuilding-oriented gyms have recently begun offering 24-hour service. In addition to housekeeping and front desk staff, fitness centers employ customer service representatives who can assist existing members with questions and also act as representatives. sales force, offering tours of the facility to potential members. SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The human resource in carrying out its mandate is influenced by both internal and external factors. Some factors benefit the company while others pose a challenge. Human resources planning is one of the most important aspects of human resources management, an indispensable basis for all other practices. It must concern medium and long term terms (Câmara, Guerra & Rodrigues, 1997) to reconcile the objectives of the organization and the needs and perspectives of the employees Strengths The head of the Human Resources department of the Reyes Fitness Center, Lori, has been instrumental in rationalization of human resources duties and responsibilities. Human resources personnel understand their duties and how their contribution in providing a superior fitness club experience to couples and families is critical to the company and its advantage over the competition. The renovationHR has made employees aware of what is expected of them daily, weekly, monthly and throughout the year. Strategic HR mapping has added strategic value to the company. Lori's role as head of Human Resources has changed the culture of the company in which everyone's contribution to achieving the set goals and objectives is appreciated. The strategic map is contained in the Human Resources Scorecard created by the human resources department. The scorecard is a key tool for implementing the strategic role of Human Resources in the organization. Innovation contributes to the overall performance of the company. How innovative the company is determines various aspects of operations. Human Resource prides itself on being innovative. HR functions include establishing compensation structures and evaluating competitive compensation practices. This brings out the aspect of integration with other departments; Finance, for example. This ensures that workers' complaints regarding their wages are totally eliminated and thus high productivity is achieved. Weaknesses Generating revenue is a concern for every start-up. The first strategy for Reyes Fitness Company was revenue generation. To generate revenue, they opened many fitness centers and offered club promotions to attract new members. As time passed, most fitness centers fell short of their profit goals. This was caused by a customer retention issue. Most customers prefer to join only when the company runs promotions and/or when prices are reduced. Employees' contributions to the company should be rewarded and recognized. However, a major challenge for the fitness center was the inability to recognize its employees. Employees are unaware of their impact and contribution to the company's success. Opportunities The fitness center can take advantage of opportunities to make more revenue in its market niche. You need to implement a performance-based program. The duties and responsibilities of employees are well defined, but each individual performance is necessary. The focus on human resources should be oriented towards measuring results and not activities. The culture and companion of change will be strengthened through the incentive program. Every company has principles and values ​​that every employee should adhere to. Over time, it becomes a culture where chains of activities are carried out within established ways and manners. The incentive program that binds all the company's employees is fundamental for the implementation of culture and change by human resources. The consulting commitment represents an opportunity for the Reyes Fitness Center. Hiring a business expert to craft company policies is a good move especially against the competition while increasing the company's revenue base. The expertise of the consultancy firm should be aligned with the business strategy to enable optimization of business goals and objectives. The company should take advantage of the new technology. The machines used in their centers should be revolutionized to be in line with current technology. The mode of operation in the human resources organization, such as compiling and recording documentation, should be incorporated into the company database to facilitate retrieval as and when necessary. However, this will pose obstacles. “Companies face a number of obstacles when moving from a system of traditional working practices to a system of innovative practices, including: the abandonment of, 2012).