IndexIncorporation of AppleMicrosoft CorporationProof of marketing success for AppleMarket success for MicrosoftConclusionMarketing provides a clear commitment within a given environment and therefore creates a better understanding of the main underlying issues that an organization puts in place to ensure that it is well engaged in a particular sector. It is therefore important to understand that different organizations implement different marketing strategies, which they focus on to ensure they remain highly competitive. Therefore, being able to understand the target market creates a very well involved organizational environment where they are able to incorporate quality measures, which focus on effective and successful organizational performance. Marketing is an important aspect within organizational development as it significantly focuses on meaningfully understanding customer preferences. Marketing therefore focuses significantly on the already developed target market, which is taken into account to ensure that the organization is well engaged in the market. This report therefore provides a significant understanding of the marketing strategies that exist within Apple Inc. and Microsoft Corporation. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayApple IncorporationApple Incorporation is one of the leading global technology companies. The company offers various cutting-edge electronic devices, which aim to revolutionize the technological world for better and quality products and services. Apple Inc. has had a great influence on most markets, especially customers who are looking for high-end electronic devices that can serve them efficiently. The apple producing company has gained advantage in the market by offering highly differentiated products, which has played a huge role in the position the company occupies in the market. The cost of the products offered by the company is very high, which outlines the quality of the electronics offered by the Apple company. The uniqueness and quality of the company's products have created an improved environment in which the company has significantly improved its overall market performance in recent years. Therefore, the company is significantly engaged in the market with a specialized target group (Hennessy et.al, 2017). Microsoft CorporationMicrosoft Corporation is a technology giant that has truly revolutionized the world of technology by developing significant products in the market. The company has achieved high level results over the years and hence its overall commitment in the market has created a better environment where the company is well involved through its marketing strategies. Microsoft uses a mix of demographic and behavioral segmentation to divide its large market into groups for effective engagement. Segmentation focuses on the similarity of characteristics among group members within the market. However, Microsoft's overall goal is primarily to ensure that its customers are satisfied by providing products that reflect the preferences of members within segmented groups. The customer-centric strategy adopted by the company created a very significant environment where the company remained aware of customer preferences within its segmented groups, creating a better environment for further development as a company (Burns & Bush, 2013). Evidence of Marketing Success for Apple The main focus of Apple's successful incorporation into the market has been its innovative strategy,which created a very empowered environment where the company had significant positive engagement in the market. The company has remained competitive through its innovative strategy in the market. Apple Inc. has had a great influence on most markets, especially customers looking for high-end electronics that can serve them efficiently. However, the mid-range and low-end markets have been largely ignored by Apple Incorporation, while the market is largely made up of mid-range and low-end users. Therefore, in order for the Apple company to develop a better strategy that can push it towards future success (Ireland, Hoskisson & Hitt, 2008). The Apple company has integrated the services of major retail stores to help in marketing its electronic devices in an easier way. Other alliances and partnerships the company has include manufacturing companies, which produce significant parts that the company is able to use in the development of its electronics, which is unique compared to other products on the market. The Apple company promotes one of the most versatile vertical integration strategies in the electronic world, which places it in a very significant position making it very difficult for rival companies to influence its market share. The company is self-sufficient in the sense that it produces its own hardware and software thus reducing dependence on other companies where it is much easier to corrupt the quality of its products (Hennessy et.al, 2017). by incorporation of Apple are very distinct and of high quality, which sets them apart from existing products on the market. Furthermore, among the high-quality products developed by the company, the company has a very strong brand, which plays a very significant role in creating organizational awareness as it is associated with quality products and high-level service. The Apple company has significantly identified its target market where it has been able to achieve a significant level of engagement within the industry. The company produces unique high-quality products focusing on the high-class target market. The company has developed significantly over the years and therefore customers are able to purchase the company's products (Kanagal, 2015). These important focal points within the company's marketing environment have created a very significant brand that is trusted around the world. Apple is one of the most committed and trusted companies in the market due to its specialized focus on the market and effective understanding of key market demands. Microsoft's Market Success Microsoft is one of the most strategic business organizations that exploits every loophole that exists within the market in order to create a clear strategy in which it can engage its wide range of customers. Microsoft Corporation has managed to engage its global market through successful market segmentation. The segments developed by the company are based on the similarity of characteristics between individuals of a certain group and on prices. The company was able to implement a critical strategy, which ensured that different market segments were engaged differently, as well as considering the company's pricing mechanism (King, 2004). Microsoft Corporation's goal is to ensure that individuals around the world are able to take advantage of existing technology through one of the company's products. The company's significant focus on both hardware and software has created a very important environment where there is significant understanding and a broad engaging target market. The company has created its products very compatible with others.