Index IntroductionObjectivesThe problem of the studyLiterature reviewLimitations and recommendations for future researchTheoretical basisSample and procedureResultsConclusion and recommendationsThis case study is about analyzing the factors influencing the decision making of local residents regarding to domestic tourism in Jordan. The main push and pull factors influencing tourists' decisions are summarized as the analysis of social, personal and psychological factors influencing local Jordanian tourists' decision-making process to travel to different types of tourist destinations with different attributes such as availability, income, age, gender, seeking relaxation, easy access, acquiring knowledge, time, religiosity and visiting relatives and friends. An electronic questionnaire was developed in all Jordanian cities in June 2018, we took a sample of 10 people from each city and found that pull factors have more effects on local residents than push factors, even the approximate income of the locals and their free time has a greater effect on domestic tourism and prevents them from visiting tourist attractions and learning more, relaxation, recreation, entertainment, other activities and events are also the ones that influence the most domestic tourism, we also found that the local community in Jordan does not have a general background and knowledge of tourist attractions in Jordan and the importance of tourism in improving the economic situation and eliminating unemployment. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Keywords: Jordanian residents, decision making, tourism in Jordan, push and pull factors. Introduction The United Nations World Tourism Organization (UNWTO) defines tourism as follows: Tourism is a social, cultural and economic phenomenon involving the movement of people to countries or places outside their usual environment for personal or corporate/professional. These people are called visitors (who can be tourists or excursionists; residents or non-residents) and tourism deals with their activities, some of which involve tourism expenditure (United Nations World Tourism Organization, 2008). I define domestic tourism as, the movement of all local residents regardless of their nationality for tourism purposes such as recreation, accommodation, entertainment and any other personal objectives and expenditure of money within the limits of ethics and environmental conservation. Tourism is one of the most important industries influencing the strength of the service economy in the 20th century. These three sectors are: the telecommunications industry, the information technology industry and the tourism industry. The tourism industry is important because it is the fastest and largest in terms of growth process. These facts bring many challenges for Jordan to respond to the tourism market. Consequently, more efforts are needed to achieve real tourism improvement equal to tourist attraction in Jordan. The tourism industry is considered one of the fastest growing and developing sectors internationally. This is a result of its ability to generate employment opportunities, contribute to gross domestic product and provide hard currency. Many international reports issued by the World Tourism Organization (WTO) and the United Nations indicate the increase in the growth of international tourism. However, this occurred despite the world's exposure to various economic crises. The number oftourists reached 25 million in 1950, 527 million tourists in 1995 and 1,138 million tourists in 2014. Furthermore, the revenue also increased significantly due to international tourism spending and reached 1,245 billion US dollars in 2014. The World Tourism Organization predicts that the number of international tourist arrivals will reach approximately 1.6 billion tourists by 2020 (annual report, 2014). Tourism is a complex set of sectors that includes recreation, accommodation, entertainment, food services, transportation and travel services. Includes domestic, inbound and outbound travel. And in this research I will focus on domestic tourism and local residents' motivations to visit attractions in their own country and what prevents locals from visiting tourist attractions. This study shows the importance of the tourism sector in Jordan, which forms the backbone of the national economy. of 14.7% of Jordan's income (Central Bank, 2013). Domestic tourism provides support to tourism operators in several areas of industry performance: Seasonality: An effective domestic tourism industry can generate visitor spending in the shoulder and off-season months. Regional spread: Domestic visitors can provide a higher level of spending in growth regions, i.e. smaller or less developed tourism areas. Increase domestic spending: Domestic tourism offerings can motivate Jordanian residents to vacation in Jordan rather than travel to other countries. Objectives The responsibility of the authorities to introduce tourist attractions into the local community, preserving and developing them. Provide tourism infrastructure by identifying local community concerns. Improve the economic situation by developing domestic tourism. Reduce unemployment and seasonality. Increase awareness of local communities on the importance of tourism. problem of the study The problem of this study, that is, the role played by domestic tourism authorities, is still limited in Jordan, which means that the contribution of domestic tourism to Jordanian tourism is also still limited. Over the past decade, the contribution of domestic tourism in the Kingdom has been almost 7% of total tourism activities. Therefore, this calls for the need to double the efforts of the public and private sectors to expand the contribution of tourism media in stimulating and refreshing domestic tourism to support tourism activity in Jordan. Added to this is the weakness of the motivations and benefits necessary to enhance domestic tourism. From the analysis of the established national strategy for the development of Jordan's tourism sector for the years 2011-2015, it was concluded that this strategy is devoid of any kind of development of tourism media dealing with domestic tourism. Furthermore, this indicates the importance of reviewing this strategy to develop and support the concept of appropriate tourism media. This is done through distinctive tourism media and by developing tourism education levels by teaching them in schools and universities. Furthermore, these difficulties are related to these constraints and the weakness of cultural awareness towards the value of these sites and tourist attractions. Literature Review Previous studies show that “tourism” has not been limited to a general definition because different aspects of tourism generate different views. It is a widely accepted practice to place tourism in international or national contexts. The main findings of this case study in Saudi Arabia were push factors positively and strongly correlated with pull factors and the only significant correlation.