The role of marketing in every organization is very important and cannot be ignored. All types of organizations, small or large, recognize the importance of marketing in today's world. Here are some things that can explain the role of marketing in the years to come. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Transparency The continued adoption of technology will make the world even more transparent. Consumers will be acutely aware of which companies are doing well and which are not. As a result, consumers will demand better service. Instead of just comparing companies to the competition, they will compare them to industry-leading companies. Selectivity Technology will become even more effective in protecting consumers from commercial messages. New media will allow consumers to be very selective about the companies they connect with. Gaining consumer access will prove extremely difficult. Further improve the customer experience New technology can improve the customer experience. Technology can bring extraordinary innovations. Increase efficiency Technology can streamline certain processes. For example, technology can help the service evolve towards a self-service environment where customers themselves can resolve problems more quickly and efficiently. As a result, customer satisfaction increases and costs decrease. Brands will combine the marketing concept. Marketers will have their own strategies and will adopt a more socialist approach, moving away from direct sales goals. Markets will merge and consumer-organization relationships will improve. Marketers will become a guide for users. Companies will change their marketing approach. They will guide users through the sales process, rather than sellers. They will adopt a “reverse marketing” approach, focused on the popular values ​​of the population; wellbeing, health, social and economic equity and quality of life will become part of the brand message. Management roles will be more defined. The main role of staff will be clarified and the use of corporate ambassadors, as relational influencers, will be facilitated. Senior management will be more involved in relationships and content marketing and will encourage staff and employee creation, production and distribution. Public relations will become the backbone of marketing. Public relations will play a vital role within organizations. Public Relations will guide management and team members in influencer and media relations to meet customer expectations on social media platforms. They will also need to protect the company's reputation and brand by properly managing potential crises. Video content will be the main information channel Due to rapid consumption and a viewer using mobile screens, video content will promote storytelling and prove to be the center of attention of the younger generation. By leveraging live video and mobile technologies, journalists will be reborn. Podcasts will become the new blogs. Marketing strategies will align with the customer experience. To address the many concerns of the customer journey connected to the consumer and the multiple channels used, content marketing strategies and relationships: influencers will focus on the different phases of the purchasing process. To easily manage brands we will use automated management solutions. Content-based software packages will replace.