Topic > From Aristotle's Rhetoric to Modern Digital Rhetoric

Originally in the modern era, Aristotle defined rhetoric as any method of persuasion appealing to the emotions. Aristotle defines rhetoric as the counterpart of dialectics. A more definitive description of rhetoric uses symbolism as a method of persuasion to clarify or understand. The way Aristotle defines rhetoric leaves many ways to find possibilities for persuading others. He states that rhetoric is clearly planned, requires reflection and planning. Using rhetoric as a clear way to allow people to make choices is very present in today's digital age. When people use rhetoric with language, rhetoric is always used to interpret the message. The rhetoric is planned knowing which audience it will be aimed at. This connects the connections between the audience and the speaker's opinions. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Rhetoric originated in Athens and was used primarily to persuade large groups of people to vote a certain way on legislation. The first to teach rhetoric were called sophists. They built their teachings on arguments and how to improve a weak argument. This way it would be easier to persuade a person who developed and mastered the techniques and would prove to be very useful. When rhetoric was first practiced, it was used in only three types of arts; political, legal and ceremonial. Logos, pathos, and ethos are the ways a speaker can express himself. Logos introduced a logical argument into the speech. Pathos appealed to the emotions and ethos established the speaker's authority. Aristotle divided the speech process into five areas: Invention, this was a way of researching the best way to make a persuasive argument. Arranging is organizing the structure of the speech. Use style as appropriate language for public speaking, know your audience. Memory, using mnemonic techniques to make the brain remember important information for a speech. Delivery is the fifth phase. This phase is very important and requires practice to refine. Gestures and voice projection are very important for a speech. Sounding monotonous would be a poor example of delivery. During the Middle Ages, while Christianity was on the rise, rhetoric died out because it was considered unethical. At this point the most studied element of rhetoric should be style. It was later used as a means of persuasion in churches. Unfortunately; rhetoric was also used at this time for deception. Rhetoric was practiced unethically and still is today. Rhetoric is also considered not just as a bunch of words strung together, but as the use of knowledge and beliefs to aid persuasion. This method of describing rhetoric is interesting because it does not focus on the mechanics of a speech. It focuses more on persuading the audience. This can work not just with speeches but with anything you read online. Visual rhetoric and digital rhetoric have many things in common. Computers and the Internet create many images. Visual rhetoric will use many avenues to capture attention. The primary goal of digital rhetoric means that it must be digital in reaching the audience. Look at digital rhetoric as it is turned on or off like a computer. It must be in electronic format to be present. When you log into a social media account, visual and digital rhetoric is mostly evident via a hyperlink or image with something that appeals to yourAttention. Now multi-billion dollar companies are able to see what you are searching for on the internet and are able to put things that might interest you directly into your feeds. If you are looking for an item like a men's wallet online and do further research to figure out if it is a minimal wallet or etc. You will start to see amazing images of what your search was. Digital information is built to transmit encoded information at a fast pace. The first signs of digital and visual rhetoric date back to the Aztecs and Mayans. They were creating images and telling stories using hieroglyphs and codes. This is the oldest form of what some might call digital rhetoric. Digital communications help bridge the gap between the messages a writer or speaker needs to deliver. Andrea Lunsford is a teacher at Stanford University and has reviewed thousands of articles. Lunsford said, “I think we are in the midst of a literacy revolution the likes of which we haven't seen since the Greek revolution.” He believes that in this modern era, rhetorical writing is encouraged more in relation to digital formats. Facebook, Twitter, Instagram are full of digital rhetoric. Wherever you can insert any kind of persuasion, the rhetoric is there. A video of a car involved in an accident is not rhetorical, but taking the same video with overlays of words blaming the driver or manufacturer for something that is not certain and based on assumptions can be rhetorical. If only part of a video shows what the person wants you to see, it's digital rhetoric. These types of methods are used daily on social media. Computerized humanities is used as a sort of umbrella representation for an exceptionally broad range of methodologies and techniques that include using advanced innovations for thinking about humanities. The most typical use of "computerized" involves the encoding of data into digits, which can possess only two particular states. This is the fundamental innovation that makes electronic exchanges conceivable, composing on personal computers and across systems. There is more than computer science to tell us that, while advances see a much more important group of media and arguably a larger role in recording, transporting, editing and remixing a wide range of writings, we should not ignore the association between what might be seen as an entirely new approach or development and narratives of discourse that predate our electronic world. Advanced/simple refinement is, to me, more beneficial than contradicting electronic and non-electronic types of composition (hereinafter "computerized speech" and not "electric" or "electronic" speech); seeing the computerized in this remarkable wrapping encourages us to define traditional language uses for computerized exchanges (in the contemporary sense) - if writing has always been advanced written work, then in some respects, conversation has also always been a language computerized. . This approach also features the connection of the computerized to its material foundation and, by expansion, the encapsulation of human rhetoricians using advanced structures. It is important that advances in communication do not push back the structures of organized structures, electronic gadgets, and computerized writings. Falling qualifiers between "genuine" and "virtual" is critical not only with regards to new interfaces, wearable devices, and pervasive graphics, but also in helping us remember less specialized parts of advanced language, e.g., control connections, working practices of producers and customers, and distinctions of race, sexual orientation andcapabilities that IT discourse must take into account if it wants to refrain from developing a perfect customer as a target group for powerful innovation uses. Likewise, our bodies reside within social, physical, computerized, and social systems. If we consider the epitome a key routine regarding advanced language, we can also more quickly observe the forces and impacts of not only computerized electronic systems, but rather how these social and social systems take on a role. I see that improvements are being made regarding the extension of what up until now has been a Western way of dealing with computerized discourse. I would say that it is still a current and noteworthy problem that exists regarding the association of control differentials of computerized conversation in play for contrastingly exemplified clients; Generally little work on issues of race, class, gender, or disability is now highlighted as particularly organized in an advanced conversational context. It is important that the sector promotes activities that cater to these people. In today's politics this is where you really see adversaries attacking each other online or in TV commercials. As a sort of perfect representation of the concern with keeping the body at the forefront of work in advanced discourses, the question arises as to whether the structures that require bodies are themselves capable of filling themselves as crowds, expository messages, or even as speakers in their own particular law. The way rhetoric is used today goes beyond persuasion. Strategies are developed for companies to become consumer-oriented. Along with many different rhetorical forms online there are also rhetorical speeches and political campaigns which we will talk about later. Ian Bogust (2007) had the idea of ​​challenging digital rhetoric. He argues that a new form of rhetoric should be developed to produce analytical methods. He invented a method called procedural rhetoric. This process is used to find new rhetoric. Procedurality is the way to create the method for things to work. This process can be seen as in normal types of argumentation. Verbal rhetoric beneficial to the speaker and the audience. Written rhetoric is great for a writer and for readers, and procedural rhetoric is something we would find in video games or platforms. The easiest way to break down the difference between visual and verbal rhetoric is to use things like ads and videos. The record is where we would like discourse to come into play. Today's rhetoric uses rhetorical speech every day. Weather is for political ceremonies. Political rhetoric is disseminated en masse to the world to reach as many people as possible. Aristotle's three techniques are still present in today's rhetoric; deliberative, forensic and epideictic. After hearing all this, a person wonders if everything around them is not rhetoric. I feel like it is and always will be. With technology getting stronger, it is more present in our eyes every day. Computer-based networks are the backbone of the ability to communicate today. The word digital is a technical term for technology but is not limited to computers. Writing in general is digital communication. While advanced education is a prerequisite for using computerized speech, visual speech is a case of a discrete arrangement of strategies that are accessible for use within the computerized speech environment. Computerized rhetoric under the term "new media" has been subject to conflicting interpretations and definitions. . Most methodologies consider new media to represent a specific type of protest.