Toyota's Lexus line of luxury vehicles continues to make waves in Canada. What makes this car brand so attractive to local consumers? It seems like this Japanese car is carving out a niche for itself in the Canadian market. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Lexus offers several types of vehicles: Sedans (Lexus IS, Lexus ES, Lexus ES Hybrid, and Lexus ES GS) Sport Utility Vehicles (SUVs) which include Lexus NX, Lexus NX Hybrid, Lexus RX, and Lexus RX Hybrid) Coupes ( Lexus RC, Lexus RC F, Lexus LC and Lexus LC Hybrid) Performance Vehicles (Lexus RC F, Lexus GS F, Lexus LC and Lexus LC Hybrid) Future Vehicles (Lexus ES, Lexus UX, Lexus LF-1 Limitless and Lexus FC) Vehicles cost from $36,185 (Lexus NX) to $96,510 (Lexus LC Hybrid). According to NewsWire.ca, Toyota Canada, Inc. “had its best sales year ever in 2017.” It sold an impressive 224,547 vehicles and overall annual sales growth of 3.1%. Consider the fact that in 2016, there were a total of 22.4 million light-duty road vehicles (weighing less than 4,500 kilograms) in Canada. Assuming that figure remained constant in 2017, this represents a 1% share of the country's automotive market. It might not seem like much on paper, but it's still huge. Let's now determine what attracts consumers to these luxury cars. More than two thousand Canadian drivers responded to a survey asking them to rank various vehicle features such as performance, price and safety in 2011. “Of the features examined, safety and reliability were the most highly rated in terms of importance, while design and performance had the lowest rating,” according to the February 2011 issue of the Journal of Safety Research (via NCBI.NLM.NIH.gov). If the market preference held six years later, consumers would still consider safety and reliability as the main factors in buying a car in Canada On this note, we can say that Toyota's Lexus line of vehicles is one of the safest and most reliable in the country, alluding to consumer preferences and its impressiveness. market share. Toyota is a Japanese automotive brand. Japan has a reputation for producing high-quality products. It should come as no surprise that Toyota's line of vehicles is safe and reliable. For example, let's analyze the dimensions of the Lexus RX SUV. The manufacturer's official website lists the different safety features on its official website: Lexus Enform Safety Connect: This feature allows the manufacturer to send assistance directly to the vehicle's GPS (global positioning system) in the event of an emergency (theft, accident, etc.) .) Panoramic Monitor: The Lexus RX is equipped with four high-resolution cameras on the front, side and rear so the driver can see what is happening in the surrounding environment. LED Fog Lights: As the name suggests, these fog lights help increase the driver's visibility in adverse weather conditions such as snow or heavy rain. Vehicle Proximity Notification System: Simply put, this feature alerts nearby pedestrians and cyclists by emitting a tone from a speaker on the front bumper. Vehicle Dynamics Integrated Management (VDIM): This feature keeps vehicle skids at bay by relying on individual wheel braking, torque assist and torque modulation. Braking System: The vehicle's anti-lock braking system allows the driver to control the steering wheel efficiently when braking. Furthermore, it allows the driver to.