Shopping has transformed from a simple necessity into an adventure. Now it's an experience, an opportunity to celebrate with friends and family. Gone are the old days of making a list and doing your shopping at the nearby kirana store. Now shopping is a welcome break from the frenetic pace. Retail giants like Big Bazaar rule hearts with “Is se sastha aur acha kahin nahi”, D-mart with “Daily Discounts Daily Savings”, Central with the tagline “Shop Eat and Celebrate” while retail group supermarket retail by Aditya Birla- MORE “Hamesha Extra”. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The reason behind all these slogans and visual merchandising is to convert the visitors into shoppers. At this point it is important to understand the concept of visual merchandising, which is about displaying products and creating the atmosphere of the retail store. Good display encourages people to enter the store and also encourages them to look at themselves around. A successful retail store requires a unique image that can leave a visual impact in the consumer's mind. Visual merchandising can help create a positive image that can lead to successful sales. It not only communicates the store's image, but also strengthens the store's advertising efforts and encourages the customer to end up purchasing in the store. Visual merchandising can be defined as everything that the customer sees, both externally and internally, that creates a positive image of a company and translates into attention, desire, interest and final action, i.e. sales. In other words “Visual merchandising refers to everything that can be seen by the customer inside and outside a store, including displays, decorations, signs and space layout. The overall purpose of visual merchandising is to convince customers to come into the store and spend money. It includes the presentation of merchandise and other important features that create the overall atmosphere of the store. 80% of impressions are created through sight, that's why they say: "a picture is worth a thousand words". Every customer has a visual image of a store in their mind, now how good or bad that image depends on how they saw it. the customer perceived the display in the retail store. Visual merchandising is an important factor that is overlooked in the success or failure of a retail store. A store should have an inviting appearance that makes the customer feel comfortable and also encourages them to buy. Visual merchandising is directly involved in 2/3 of the entire process of converting a simple visitor into a buyer. Visual merchandising has recently gained prominence as a quick and cost-effective way to renovate retail stores. It is an art that is used to display and present products in the retail store, at the entrance and in the windows with the aim of increasing the number of visitors to the store. and finally the sales volume. The traditional levers of competition, such as assortment, service, customer and market segmentation, are no longer the watchword. More and more people are placing particular emphasis on an interior design that has moved from setting up the store to entertaining and inspiring consumers and then providing added value to the store. Consumers respond both consciously and unconsciously to visual cues when visiting a store. Visual merchandising is an artistic method of ensuring that merchandise sells faster. It is a tool to appeal to the customer's visual senses. It is gaining popularity with.