IndexSocial media profile exampleIntroductionDigital marketing and its impact on brand communicationTheoretical frameworkConclusionSocial media essay exampleWorks CitedSocial media profile exampleIntroductionDefinition of digital/social mediaIntroduction to the importance of digital marketing in communication of branding Mention of a survey conducted to assess the current situation in Bangladesh Digital marketing and its impact on brand communication Explanation of digital marketing and its strategies Emphasis on the role of digital marketing in modern marketing communication Discussion on the impact of digital marketing on brand communication Framework theoreticalDefinitions of key theoretical conceptsConclusionSummary of the importance of digital marketing in brand communicationMention of potential benefits for businesses in BangladeshA note on the focus and scope of the studySample essay on social mediaDigital/social media is the interaction between people in which they create, share or exchange information and ideas in virtual communities and networks. Two marketing professors Andreas Kaplan and Michael Heinlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that enable the creation and exchange of user-generated content. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Additionally, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and edit user-generated content. They introduce substantial and pervasive changes in communication between organizations, communities and individuals. Social media differs from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that arise from using the Internet. According to Nielsen, Internet users continue to spend more time on social media sites than any other type of site. At the same time, total time spent on social media in the US on PC and mobile increased by 37% to 121 billion minutes. in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simple social sharing to build reputation and provide career opportunities and monetary income. According to Wikipedia, there are currently around 34 million internet users in Bangladesh and of them 42% are Facebook users, which means that a large chunk of internet users are active on social media. Maintaining brand presence through social media is a new trend in Bangladesh. Currently, only a few multinational giants, telecom companies and local leading businesses have their brand presence in social media like Facebook and Twitter. Additionally, there are some companies that have created a separate department for social media communication for their brands. Many leading international and local companies have not yet incorporated brand communication through social media for their brands, or promotion of their products on social media, not due to monetary issues, but due to inadequate awareness of the benefits of social media for brand communication. But hopefully in the near future more and more companies will begin this new era of marketing and brand communication through social media. Therefore, this report can help decision makers of existing international and local companies to have a kind of knowledge./