Topic > Disney Co. Analysis: Bob Iger's Leadership Style

Disney Co.'s newfound success is primarily attributable to the change in leadership from a structural style in Eisner to a combination of human resources and symbolic styles in Iger. Although Eisner found much success with Disney during his 20-year tenure, his leadership style was outdated for the rapidly evolving entertainment industry in which Disney operates. Instead, Iger provided a new perspective on how the company should move forward going forward. the future. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Bob Iger's leadership style is a combination of two of the four leadership frameworks established by Bolman and Deal. This “multi-frame perspective” is a perfect approach for Iger to take as the new CEO. Although Iger worked at Disney for a long time, it was obvious that he did not individually possess all the skills necessary to single-handedly propel Disney into a new period of growth. Instead of trying to take part in every little deal, he gave his colleagues more autonomy to facilitate his goals with organizational needs. He also stayed away from potential meetings until the last minute because he knew he had effective teams with the skills to get things done faster and better without him. He adopted a human resources model that put the needs of colleagues before his own. As mentioned above, he gave them the opportunity to do their job well by taking a step back, but made sure they knew he was there to coach them in times of trouble. This opportunity for autonomy helped counteract the lack of motivation and commitment that began to manifest during "Where's my wow?" by Eisner. period. Furthermore, from the beginning, he made it clear that he wanted more open communication throughout the company. By making morning meetings more informal, placing the office in a corridor with more traffic and moving the executive offices closer to her communication within the company has significantly improved making it more inviting. From his return to animation and his new focus on family, to reaching a deal to put Disney films on the iPod and creating a superior online presence, Iger has pushed Disney to a new level of growth. It was clear that he had played a major role in the company's new growth, as Disney's stock price jumped 51% in just his first 15 months as "Mouse's Head." He also adopted a symbolic framework by leading by example and giving his colleagues a sense of purpose in their work. By giving his colleagues more autonomy, he allowed them to be more creative in closing deals. This is especially evident when Iger persuaded Peter Murphy, Disney's chief strategic planner, to enter into a $70 million per year deal with Comcast. Murphy could get the deal done his way, which resulted in Disney making more money than its previous deals. This frame is similar to the one used by Linus Torvalds on Linux. It gave programmers more autonomy to be creative, which resulted in software that was more efficient and effective than Microsoft software. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay In conclusion, the Combining two or more leadership structures creates a more productive and efficient company that satisfies all employees. Iger created a more inviting work environment that stimulated the creativity that Disney leadership lacked.