To be successful and resist in the market, a company must always adapt quickly to changes and new challenges in this world. Many companies fail to do this, while some companies excel and set an example of how to do it. One such exemplary company is FedEx. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayThe organization's founder and CEO, Fred Smith, discovered that customer needs and demands were changing rapidly and to meet those demands and be successful FedEx must implement major strategic changes to become more versatile and mobile and achieve greater satisfaction of the customer. In the 1980s, FedEx implemented revolutionary techniques to achieve the goal, aggressively making the decision to penetrate and expand its business in Asia. FedEx worked hard to build an international network, the organization was well aware of what customers wanted, so they planned accordingly how to reach that level. After extensive research, Smith accepted that China had an evergreen market and that its potential was yet to be tested. FedEx's first step toward entering China was to find a direct way to connect with the country. FedEx began its operations in China by introducing a direct flight to its territory in 1996. FedEx showed more interest in Asia by purchasing an international company that had the rights to fly to most Asian airports, which carried out the transportation of goods simpler and less expensive as there was no third party involvement. This step proved profitable for the organization as profits and expansion skyrocketed, with an increase in products shipped worldwide. FedEx took a step towards success when the organization purchased a local trucking fleet company and opened several hubs in China. As a result of this action, FedEx was able to dig deep into the Chinese market and aim to acquire more customers, not only because industries and factories located on the outskirts of the country also used FedEx services. As profits increased, challenges also arose, one of which was communicating with customers and providing details about their package. This time the company has applied an innovative approach to address this obstacle using technology. FedEx developed an entire IT team to create software that could help customers track the details of their orders and shipments, this eliminated most communication barriers and customers seemed very satisfied. With the rise of the global economy and the use of technology such as e-commerce, it is a good idea for competitors to imitate what FedEx has implemented, but thinking of taking market share away from the company would be a difficult task but not impossible. FedEx has spent tons of money and time studying and overcoming the challenges that have arisen, yet the organization has developed its own management techniques to devise major crises. Any future organization that intends to follow the same path as FedEx has chosen must accept the fact that, the risk that FedEx took by investing in China after an in-depth study, was a one in a million chance of being successful. Risk is a major management factor and every organization needs to take risks to take it to the next level. But risks taken without thorough study and planning will result in regrets and losses, so the risk must be taken when”.