Marketing has changed a lot since the development of conventional methodologies. Nowadays, conventional marketing is an easy choice for businesses compared to older businesses that classified conventional marketing as a necessity. But that was marketing, nowadays businesses have created many effective ways to stay connected with their existing and potential customers. Developing new strategies is the most effective way to monitor the status of all consumers. This categorization is carried out based on the qualities and mentality of the consumer. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The consumer profile is an important aspect of such categorization. It is designed in such a way that the selected consumer can be grouped correctly based on his interests and qualities. Simply put, a consumer profile is a way to describe and categorize a customer or consumer so that we can contact them for marketing and advertising purposes. Such profiles are a necessity for market segments so that a company can always rely on a consumer if it is about to launch a marketing or advertising strategy. This is how the consumer profile works. However, creating an ideal consumer profile is not an easy job to do. Why? Well, let me give you a quick contrast. Search for some songs. While you're at it, give me a list of categories on songs after categorizing them by genre, band, artist, or album. An important condition is that you do not use filters or sorting tools. Now that seems difficult, right? Take this concept and apply it to consumer categorization Done? Here's what you'll get. Basics of creating an ideal consumer profile. What will you do before drinking water from a bottle? No, you'll open the cap first. You can't just drink it without opening the cap. The consumer profile is similar to a small cap on top of the water bottle. Since the "water bottle" is a product, it is important to develop an ideal consumer profile before marketing a product. To identify an ideal customer it is important to first draw up the profile of the consumer himself. Here are some key points or classes that will come in handy for classifying consumers. Preferences Lifestyle Life Stage Attributes Traits From these categories you can ideally imagine the profile. Now think and visualize the customer based on categorical stages or levels. We limit these levels to two (since playing with higher numbers is not good at all, you might even get confused). The first level or base level of customer categorization consolidates on the basic and common attributes. Henceforth such basic attributes or top-level attributes include product usage, socioeconomic status, and most importantly, demographics. Let's simply analyze the above attributes how to break down a car. Demographics is a group of all attributes such as age, gender, residence, race, ethnicity and pretty much everything else you will find, pretty much every form that has ever existed. Socioeconomic includes per capita income or family income, social status such as educational qualifications, neighborhood etc. Product Usage Product usage is the highlight among these categories as it is an essential requirement for a business. Product usage is an attribute that coincides with product engagement among people. Other basic and important layers and attributes include geography, geodemographics, benefits sought, psychographics, and generation. Before moving on to the next section, here is a little fact to clear up some misconceptions. There are three integral types of.