Topic > The concept and effects of media convergence and digitalization

The arts and technology have given birth to an extraordinary creation: cinema, which gives its audience unprecedented artistic enjoyment. When the film first appeared in society, countless people bowed to its beauty and charm. And television has been defined as “the provocateur of meanings and pleasures, and of culture as the generation and circulation of varieties of meanings and pleasures within society” (Fiske 2011). Both cinema and television have experienced a long sublimation from silent black and white to color sound. During this period, digitalization and convergence have made enormous contributions. What is convergence and what is digitalisation? Media convergence is the fusion of mass media and digitalization is the conversion of analog information into digital information. Nowadays, some believe that high-end technology and media convergence enable the seamless integration of TV, film and digital effects. However, the influence of technology and convergence is a double-edged sword and has also contributed to some negative impacts, while at the same time actively stimulating the development of cinema and television. Irrefutably, digital innovation and convergence have ushered in a new era for the television and film industry. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Digitalization and convergence enrich film production methods and significantly increase their speed, efficiency, and flexibility (Apuzzo 2006). Digitization has introduced high definition digital cameras and they are now taking over the traditional film industry. Eventually, the old and inefficient photographic film can be slowly phased out of the scene. Digital convergence offers a new creative space for cinematic art. The use of a computerized camera makes the camera function surpass the human eye. It can uncover perspectives and capture the finest details that the human eye cannot see, bringing audiences greater visual joy. Furthermore, digital technology is not only limiting in the field of pre-recording and post-production, but involves different areas and phases of film production. For example, the digital movie masterpiece - Avatar, features some unheard of creatures and magical scenes to make the audience feel like everything is at their fingertips. The prospect of digitalization and convergence is limitless. Thanks to them, cinema will be full of imagination and creativity, they were like a beast trapped in a cage, confined by traditional techniques. Impossibilities are disappearing from the spotlight, possibilities are taking root and sprouting in every inch of soil. However, the wide application of digitalization in films and the convergence of media can easily mislead film creations that pay too much attention to digital technology and ignore the true connotation and arts of cinema. If the film places too much emphasis on the virtual effects scene and aims at the audiovisual effect of creativity, attraction and stimulation as the ultimate goal, it is easy to overlook the important position of art and thought in the film. As the mainstream of world development today, most films are becoming more commercial, developing and producing films according to commercial needs. Media convergence has given people thousands of ways to access a movie, by subscribing, they can later have tens of thousands of movies includingchoose, so how to stand out in so many films? Attractive effects. Inevitably, the creators of the film resolutely and determinedly abandon their conscience, after seeing the enormous value brought by digitalization. They dedicate themselves to the use of technology, while the arts and connotation are reduced to an accessory tragedy to cinematic research. Undoubtedly the entire film is hollow and cannot stand up to scrutiny. Artistic as the spiritual pillar of the film, it can provide the film with deeper content and exquisite beauty, no matter how superb technology can not be surpassed, which is why many classic Hollywood films can still last forever thanks to the development of digital film. The digitalization of television has brought turbulence to the copyright world of television programs (Quisquater and Macq 1995). Analyzing from a technical point of view, indeed, TV has gained more channel capacity in digitalization, image quality has made a leap in quality, and users also have more program choices. However, electronic scripting brought an unprecedented crisis to program copyright. The rise of technology and emerging industries has made investors see enormous prospects and infinite wealth. They are scrambling to launch television programs, such as television series and variety shows. . . Numerous television works have emerged in an endless stream. Before digitization, all television programs used a card to store the negative plates and it is a real dedicated database to store them. However, with the advent of technology, all negative plates are backed up in electronic format to the cloud, although encrypted, it is not foolproof. The cost of piracy of copyrighted materials has become extremely low. As for the content and audio of TV programs, anyone can copy and distribute these programs through screen recording and pre-shooting. (Quisquater and Macq 1995) Television programs are gradually becoming networked, moving from a single model to two distinct models through the journey of media convergence. Traditional television programs, such as news, are interviewed by photographers and journalists, and professional staff do the editing. The quality of interviews completed in this mode is high and scheduled broadcasts are broadcast on specific channels, but they require a lot of time and work. And ratings depend on a specific audience. The other is very random, it is shot spontaneously by the audience, uploaded to the Internet in real time, then filtered by the software program, refined to be refined, and then reported on the event. This way you can not only capture the first scene, but also save time and effort and be closer to people's lives. Now it has become a hot way to get news. The traditional role of journalists is an indispensable role in news events. The entire process of participation in the presentation of the problem, analysis and analysis of the conclusions and first-hand information material. After the integration of media, people can easily obtain information through the Internet platform. The public also brings with it the dual identity of recipient and disseminator of information. At this time, the reporter is like a ghost, and only when he is mentioned will he be noticed. The changes that are a result of the convergence and digitalization of TV and cinema are quite controversial, people really appreciate the spectacular artistic experience and premium quality of films. life brought by changes. However, a number of hidden dangers.