IndexProduction and Usage ContextInteractive FeaturesCreating an ImpactConclusionThis case study will examine how audiences engage and participate with a multiplatform product: the Netflix original series, The Witcher, 2019.Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Cross-platform television, alternatively recognized as cross-platform entertainment or transmedia storytelling, is a method of storytelling that is streamed across multiple entertainment channels and provides audiences with a wide selection of opportunities to engage with a world of stories through content, products, activities and social spaces across a wide range of social media platforms. The delivery of both live and on-demand content to connected devices including but not limited to: PCs, tablets, smartphones, game consoles and connected televisions. Increasing competition instigated by escalating technological convergence and digitalisation has formulated media institutions to reposition television as an active medium to enable audience interaction with content producers and other audience members through interactive secondary screens, such as social media and promotional events. Conventionally, the remote control was the only interactive feature used by passive television audiences. Now, audiences can easily access a device with a second screen to dynamically interact and relate to media producers and other audience members. Production and usage context The Witcher series operates under Netflix Inc, which is an American media services provider and production company. The company's core business is a subscription streaming service that offers online streaming of a library of films and television shows, including those produced in-house, in more than 190 countries. As of April 2019, Netflix had over 148 million paid subscriptions worldwide, including 60 million in the United States, and over 154 million total subscriptions, including free trials. Netflix uses the term "original" to distinguish between films and series exclusive to its platform and those aggregated by other studios after being made available elsewhere. Original may refer to content such as "The Witcher" that is self-produced, programs such as Narcos that are licensed exclusively from other studios and branded as Netflix Originals, or licensed content such as "You" and "Riverdale" that may be broadcast on TV in some markets, but stream it on Netflix elsewhere in the world first. Interactive Features Viewers are encouraged to use interactive technologies to enrich their experience of the fictional universe of The Witcher and other broadcast series. Netflix has publicized a synergistic map of The Witcher setting, better known as 'The Continent'. The site is packed with excerpts of excess information that enhance the characters' stories and draw you further into the realm of The Witcher. However, the key element that makes the site so appealing is the visual presentation. The site is a treasure trove of beautiful design components, smart and engaging interactivity, and CSS animation, all conglomerated to convey a world-class storytelling experience. Viewers of the fantasy drama can use the map to trace the timelines of Geralt, Yennefer, and Ciri, as well as outline any major events in the continent's history, including the Nilfgaardian War and immense turning points for subsidiary characters like Jaskier. and Calante. These four separate timelines make it easy to understand more than just where you are