"This is America" addresses many prevalent political issues within American society. Childish Gambino's Song provides a multi-layered analysis of “This is America” through its striking and poignant imagery The video conceptualizes oppression and gun violence while cryptically depicting society's dark and harmful relationship with the media. The video itself is up to interpretation however; His message is probably clear, the goal of the video is to illustrate the struggles faced by Americans especially blacks and the ease with which the media diverts our attention from the abominable truths present in our society. Our attention becomes diluted exposed to the spectacle that is pop culture, as Gambino manages to capture our attention rather than the chaos unfolding behind him. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned." ? Get an original essay In the video, a shirtless Donald Glover appears, the artist who uses "Childish Gambino" as his musical alter ego. as the main character. Gambino's presence is a tactic to fully validate everything presented in the video. He is not only recognized as a highly respected actor, musician, and writer, but he is also a person of color. He has faced some of the difficulties that come with being black in America, so he has an authentic perspective, allowing the message to be successfully portrayed. He is a credible source to talk about this issue, as is the director of the video, Hiro Murai. Gambino is a primary source in describing the harsh realities that come with being black in white America, while Murai represents the poor conditions that come with being an immigrant. Both are credible sources for expressing all the control that comes with being a minority. This harsh reality is revealed through symbolism that is very evident from the beginning of the video, when Gambino is presented as the embodiment of white America. Not only does his garment represent that worn by Confederate soldiers, but it is also shown depicting a racist black stereotype that emerged in the 19th century whose sole intent was to ridicule blacks. And although the incorporation of these symbols has a very clear message, it may go unnoticed as the beginning of the video has a very optimistic mood. The very first scene of the video is of a man strumming on his guitar as Gambino slowly approaches while dancing in a particulate material to a steady, serene rhythm. The atmosphere of this scene however quickly evolves as he pulls out a gun and shoots the hooded man. man who had recently been playing his guitar. The intent of this scene was to emotionally appeal to its audience of approximately 400 million people. The video takes many emotional directions from joy, sadness and terror, thus engaging its audience intensely. Pathos is a mechanism used throughout the video from the beginning and in every single shot, reference to the apocalypse, until the final scene. One of the methods used to induce emotion was to place the shots at the most pleasant moments of the video. The shootings were intended to alarm and shock the bystander, thus creating a sense of urgency in addressing our nation's gun control policies. The weapons were handled deliberately as victims of these weapons were dragged across the floor and out of the scenes, demonstrating the value and pedestal on which weapons are placed in our nation. One of the shootings featured in the videos appears to allude to the church shooting
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