Digital media and advertising have long been intertwined in a love-hate relationship. The reason for this type of relationship is because they have to depend on each other intimately. Apparently, advertising relies on digital media to ensure that their products can be seen by potential buyers and users, while digital media relies on advertising revenue to pay the bills. The problem arises because most customers, i.e. viewers, tend to focus on advertising where the advertised products are relevant only to them. If advertising doesn't affect them, they are forced to switch to other channels. It is through this that digital media sites can lose many customers if they entertain a series of advertisements on their sites. For this reason, advertisements are forced to make their ads creative and therefore more attractive in the eyes of the public. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay As a result, the numerous advertisements of a digital site can lead to more revenue for the company. The goal of every business is to ensure that expenses are minimized and profits are maximized. However, there is a conflict of interest as the company must also ensure that consumers' needs are taken into consideration as they are the ones who maintain the sites traffic-wise. Digital sites must, therefore, find a balance between the amount of content they distribute and the advertising done to avoid losing customers due to the numerous distractions on their sites. Consumers have devised ways to avoid excessive advertising in digital media. . The use of ad blockers is proving to be a significant obstacle for both digital media and advertising due to their mutual benefactors. Consumers have started using platforms that allow them to skip TV ads and others that block digital ads. However, sites like Yahoo have responded by withholding customer content and not releasing it until they disable the ad blocker on their sites. Withholding customer content is a bad move as customers have many options like Gmail that they can always use. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay It is time for both digital media and advertising to put aside their pride and stop focusing on the issue that needs each other the most, but focus on growing each other. They should come together and find ways to help evolve the industry to avoid backlash from the customers they both need. However, if nothing is done, the industry is set to collapse before long, when ad blockers and TV ad skipping platforms may become the norm and customers will use them more. This would mean that advertising would not reach potential buyers and therefore companies' sales would decrease. The result of this is that companies eliminate their advertising from digital media and therefore there is no revenue for digital media. The lack of advertising would be catastrophic for many digital media as they would fail.