Index Face-to-face time Put your message in motion Say it with social media Even when your product is the best on the market, there is still a factor that could make or break you: customer service. According to a survey by American Express, more than half of consumers have abandoned a planned purchase due to poor service. The survey also found that a poor service experience is shared with an average of 15 people, compared to a positive experience shared with just 11 people. We say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayTraining your sales team to provide exceptional service is key to acquiring an intended purchase. Your customers want to feel that their time is valued. Do what you can to make their experience pleasant and the results will show. 7 in 10 consumers say they spend more to do business with a company that offers great service. How much longer? Well, millennials are willing to spend 21% more on their purchase in exchange for a better service experience. Face-to-face time It's harder than ever to make a real connection with your prospects and earn their trust. Site visits are the perfect opportunity to do just that. In-person interactions are invaluable when it comes to building a relationship with potential customers. People are constantly deciding between one brand and another. Differentiate yourself from the competition with site visits or events that allow your brand's personality to shine. So, potential customers will associate a feeling with your brand, while most other brands are only seen as emails in their inbox. Whether your on-site opportunity is seasonally inspired, like a Fall Festival or an offer-related Open House, any reason to get your prospects in front of you is a good one. Showcase your product, educate your potential customers on what sets you apart, then sit back and watch the magic happen! Stay Connected Email is effective and there are statistics to prove it. Market research firm MarketingSherpa reports that 86% of customers prefer to receive promotional emails at least once a month, while 61% prefer to receive promotional emails weekly. Once a customer shows interest in your business by signing up to your email list, it's your responsibility to keep your business top of mind by staying in touch. The opt-in email is a very targeted form of marketing that allows you to tailor your message to an audience that has already asked you to make contact. Business Insider defines “opt-in” email subscribers as a “super-responsive, action-oriented set of subscribers who are more likely to buy from you, sooner rather than later.” Put Your Message in Motion We all know the saying “a picture is worth a thousand words.” According to Forrester Research, one minute of video is worth 1.8 million words! The video is engaging, captivating and highly influential. This is why video content must be an integral part of your marketing strategy. As a matter of fact, a third of all the time people spend online is spent watching videos. Your website is 50 times more likely to appear on the first page of search results if it includes a video. People also stay 2 minutes longer on your site if you have video content. Just remember to keep it short and sweet. Videos under 90 seconds have an average success retention rate of 53%. Say it with social media “Conversations happen whether you are there or not.” - Kim Garst Coming soon.