The (new) Acropolis Museum opened its doors to the public in June 2009 and constitutes an important point of reference for culture and consequently for cultural law. The location of the museum, as well as the mode of exhibition practice, aims to collect, protect, study, enhance and exhibit the monuments of the sacred rock of the Acropolis at a national and international level. It is a museum specially dedicated to the monuments of the Acropolis. Among its missions, the museum focuses on making world-class archaeological treasures accessible to its visitors, scientists and anyone interested. It contributes to the promotion of historical and archaeological knowledge, aesthetic cultivation, creative thinking and, in general, the modern perception of classical education. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThe purpose of the Museum is to coordinate all its functions based on the visitor and his expectations. The institution tries in many ways to make the guest a real shareholder in its research programs for the interpretation and understanding of the finds. The organization is an element that demonstrates the museum orientation in the modern form of communication of visitor-centered cultural institutions. Cultural organizations play a crucial role in our society, economy and cultural life in every country. In a particularly competitive and difficult context, all cultural institutions should seek ways and tools to make themselves sustainable. Undoubtedly communication is a fundamental function of museums and above all with the public. It should convey and deliver information, messages and experiences clearly and effectively to different and diverse audiences. The public image of the organization is also determined through communication. The Acropolis Museum places emphasis on its communication strategy. It includes the Front of House Department whose role is to ensure regular reception of the public and flow of visitors, create a hospitable environment and provide high quality services. The Communication and Promotion Department is responsible for supporting and promoting the museum in Greece and abroad. The development and maintenance of the museum's successful external communication includes, among other things, the official website, Facebook page, Youtube channel, web newsletters, publications, written communication with the general public and the media. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay This case study “The Parthenon Gallery” fully reflects the content of the organization as its architectural structure and exhibition practice aims at the balanced relationship between the museum and the monuments of the Acropolis and; the unique ability of the visitor to conveniently and in multiple ways connect the architectural sculptures with the ancient temple from which they come. The building's relationship with the surrounding area is one of the major advantages of the exhibition.